About Me
I’m Mariana, a London-based Social Media Strategist and Content Creator specialising in hospitality and travel. With over eight years of experience managing online channels, I help restaurants, cafés, hotels, and tourism boards increase their online visibility through creative storytelling and trend-led content.
Through my Instagram account @mariandthecity, I capture the essence of cities around the world — from food and culture to shopping and landscapes. I’ve built a highly engaged audience of 190k+ on Instagram and 36k+ on TikTok, collaborating with tourism boards, hotels, restaurants, airlines, and lifestyle brands on press trips and sponsored campaigns.
Beyond content creation, I support hospitality brands with tailored social media strategies designed to increase visibility and spark genuine interest — not just grow follower numbers. From showcasing menu launches and events to highlighting seasonal moments and unique experiences, my focus is on telling stories that resonate with the right audience.
My goal is simple: to help hospitality brands tell better stories online, build a stronger digital presence, and attract the right audience through consistent, story-driven content.
Services
Here are the main things we can do for you when it comes to social media and influencer marketing! To make things easier, we currently offer packages for each service, but we are open to tailored solutions depending on your needs.
Trending Content Formats We Can Support With
Regular Content “Series”
This type of content, sometimes referred to as “signature content,” is designed to be repeatable, effective, and an excellent way to expand your audience. It works well in formats such as Reels or carousel posts, though Reels tend to drive more growth. Once you identify a successful format, it becomes easier to maintain your audience’s interest and keep them coming back for more. If you opt for social media management services, we can identify and test content that resonates with your audience while developing a signature series for your account. For content creation packages, we can produce variations of high-performing signature content to ensure consistent posting for audience growth and retention.
Authentic Storytelling
Instead of relying on flashy captions, placing a camera in front of an employee and sharing a compelling story or offering advice can be a powerful way to connect with your audience. It’s particularly effective for fostering a loyal and engaged community that values your insights and eagerly awaits your content. Through our social media management services, we help identify opportunities, craft, and refine authentic storytelling moments to ensure they align with your brand voice and resonate with your audience. For content creation only, we film and deliver visual assets that showcase stories you have previously streamlined with employees.
Informative Carousels
Delivering a wealth of valuable information through carousel posts has always been a strong growth tactic. While these posts experienced a dip in reach for a while, they’re now regaining traction. Through our social media management services, we can craft a tailored strategy, design, and refine informative carousels that deliver value and captivate your audience with engaging stories about your company, brand, menu items, products, services, or destinations. For content creation only, we produce visually striking carousel assets that effectively communicate the key insights and information you’ve streamlined.
F.A.Q.
Case Studies
Explore our case studies to see how these trending formats are driving results and building loyal communities by strategically targeting the right audience.
Testimonials
“Mariana’s content is truly beautiful, she is really in the know about the best places to go and truly inspires her audience. We recently worked with her on the launch of The Ivy Asia’s Moon Festival afternoon tea and were very impressed with the creativity in her Reel, making the offering extra appealing for followers.”
Zelta Denham, PR Manager at The Ivy Asia, Harry’s Dolce Vita, Brasserie of Light
Social Media Presence
I showcase my love for discovering exciting new places and experiences in cities around the world, offering my followers a glimpse into my daily life in London and adventures. Follow along for a dose of inspiration!
TikTok
Samples of Content For Brands On My Channels
Check out some pieces of content that have been created for brands!
Are you a food or travel content creator?
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Contact
I welcome you to contact me for more information
about any of my services.