Hi, my name is Mariana
I’m a London based Social Media Strategist and Content Creator! With over eight years of experience managing various online channels, I possess a strong background in developing social media strategies, creating content, and managing social media accounts. Now I specialise in delivering creative solutions to increase online reach for restaurants, cafés, hotels and tourism boards. On my Instagram account, @mariandthecity, I share my passion for travel by capturing the essence of each city through its culture, food, shopping, and landscapes. With a strong following of over 190k on Instagram and 36k on TikTok, I have collaborated with tourism boards, hotels, restaurants, airline companies, and travel/lifestyle brands as a digital influencer on several press trips and sponsored campaigns.
City and Pick
Now that you know a bit about me, let’s dive into how I can support your business! I understand that in the hospitality industry, keeping up with the latest social media trends while showcasing the amazing experiences your venue offers can be challenging. That’s where I come in! I specialise in creating captivating IG Reels and TikToks while staying ahead of emerging trends to highlight what makes your venue unique. In addition to managing my own social channels, where I showcase restaurant and travel experiences and create sponsored content for lifestyle and luxury brands, I also connect you with relevant influencers in your city and leverage user-generated content (UGC) to maximize your reach. My focus is on increasing your social media visibility rather than just growing follower numbers. By consistently showcasing the best your venue has to offer—menu changes, events, news, and tips for different occasions—I help generate online interest and attract potential customers.
Services
Here are the main things we can do for you when it comes to social media and influencer marketing! To make things easier, we currently offer packages for each service, but we are open to tailored solutions depending on your needs.
Trending Content Formats We Can Support With
Regular Content “Series”
This type of content, sometimes referred to as “signature content,” is designed to be repeatable, effective, and an excellent way to expand your audience. It works well in formats such as Reels or carousel posts, though Reels tend to drive more growth. Once you identify a successful format, it becomes easier to maintain your audience’s interest and keep them coming back for more. If you opt for social media management services, we can identify and test content that resonates with your audience while developing a signature series for your account. For content creation packages, we can produce variations of high-performing signature content to ensure consistent posting for audience growth and retention.
Authentic Storytelling
Instead of relying on flashy captions, placing a camera in front of an employee and sharing a compelling story or offering advice can be a powerful way to connect with your audience. It’s particularly effective for fostering a loyal and engaged community that values your insights and eagerly awaits your content. Through our social media management services, we help identify opportunities, craft, and refine authentic storytelling moments to ensure they align with your brand voice and resonate with your audience. For content creation only, we film and deliver visual assets that showcase stories you have previously streamlined with employees.
Informative Carousels
Delivering a wealth of valuable information through carousel posts has always been a strong growth tactic. While these posts experienced a dip in reach for a while, they’re now regaining traction. Through our social media management services, we can craft a tailored strategy, design, and refine informative carousels that deliver value and captivate your audience with engaging stories about your company, brand, menu items, products, services, or destinations. For content creation only, we produce visually striking carousel assets that effectively communicate the key insights and information you’ve streamlined.
F.A.Q.
Case Studies
Explore our case studies to see how these trending formats are driving results and building loyal communities by strategically targeting the right audience.
Testimonials
“Mariana’s content is truly beautiful, she is really in the know about the best places to go and truly inspires her audience. We recently worked with her on the launch of The Ivy Asia’s Moon Festival afternoon tea and were very impressed with the creativity in her Reel, making the offering extra appealing for followers.”
Zelta Denham, PR Manager at The Ivy Asia, Harry’s Dolce Vita, Brasserie of Light
Social Media Presence
I showcase my love for discovering exciting new places and experiences in cities around the world, offering my followers a glimpse into my daily life in London and adventures. Follow along for a dose of inspiration!
TikTok
Samples of Content For Brands On My Channels
Check out some pieces of content that have been created for brands!
Are you a food or travel content creator?
We would love to hear from talented influencers and UGC creators. Join our database for a chance to receive exclusive opportunities hosted by venues near you, or to be included in one of our projects.
Contact
I welcome you to contact me for more information
about any of my services.