Social Media Consultancy & Content Creation
for hospitality

Mariana Martins

Hello...
about

Hi, my name is Mariana

I’m a London based Social Media Strategist and Content Creator! With over eight years of experience managing various online channels, I possess a strong background in developing social media strategies, creating content, and managing social media accounts. Now I specialise in delivering creative solutions to increase online reach for restaurants, cafés, hotels and tourism boards. On my Instagram account, @mariandthecity, I share my passion for travel by capturing the essence of each city through its culture, food, shopping, and landscapes. With a strong following of over 190k on Instagram and 36k on TikTok, I have collaborated with tourism boards, hotels, restaurants, airline companies, and travel/lifestyle brands as a digital influencer on several press trips and sponsored campaigns.

City and Pick

Now that you know a bit about me, let’s dive into how I can support your business! I understand that in the hospitality industry, keeping up with the latest social media trends while showcasing the amazing experiences your venue offers can be challenging. That’s where I come in! I specialise in creating captivating IG Reels and TikToks while staying ahead of emerging trends to highlight what makes your venue unique. In addition to managing my own social channels, where I showcase restaurant and travel experiences and create sponsored content for lifestyle and luxury brands, I also connect you with relevant influencers in your city and leverage user-generated content (UGC) to maximize your reach. My focus is on increasing your social media visibility rather than just growing follower numbers. By consistently showcasing the best your venue has to offer—menu changes, events, news, and tips for different occasions—I help generate online interest and attract potential customers.

about
Services

Services

Here are the main things we can do for you when it comes to social media and influencer marketing! To make things easier, we currently offer packages for each service, but we are open to tailored solutions depending on your needs.

Social Media Management

Our social media management service is tailored to restaurants, cafés, bars, hotels and tourism boards looking to grow their online presence and increase their reach on Instagram and TikTok.

How it works?

We provide a monthly social media calendar with tailored suggestions for your approval before we begin crafting the content. Emphasis is on IG reels and TikTok videos to increase your online reach and spread the word-of-mouth about your venue or destination.

How much does it cost?

Pricing for our SMM packages vary depending on the number of posts and platforms you require, as well as optional giveaways and collaborative posts with influencers.

Content Creation

Our content creation service is perfect for businesses that already have a social media strategy in place but need an extra help with creating engaging IG reels and TikTok videos.

How it works?

We will work with you to develop ideas for content that aligns with your brand and resonates with your audience. Each video comes with suggested audio and captions, leaving you with the freedom to schedule and post as you please.

How much does it cost?

Our prices for content creation vary depending on the number of posts and platforms you require.

Influencer Outreach

Our influencer marketing service is designed to help hospitality businesses leverage the power of social media influencers to drive traffic and increase engagement.

How it works?

We will work with you to identify the best influencers for your brand and manage the entire process from start to finish to arrange these visits.

How much does it cost?

We offer a pay-per-influencer basis, meaning you only pay for the top influencers that visit your venue.

Trending Content Formats We Can Support With

Regular Content “Series”

This type of content, sometimes referred to as “signature content,” is designed to be repeatable, effective, and an excellent way to expand your audience. It works well in formats such as Reels or carousel posts, though Reels tend to drive more growth. Once you identify a successful format, it becomes easier to maintain your audience’s interest and keep them coming back for more. If you opt for social media management services, we can identify and test content that resonates with your audience while developing a signature series for your account. For content creation packages, we can produce variations of high-performing signature content to ensure consistent posting for audience growth and retention.

Authentic Storytelling

Instead of relying on flashy captions, placing a camera in front of an employee and sharing a compelling story or offering advice can be a powerful way to connect with your audience. It’s particularly effective for fostering a loyal and engaged community that values your insights and eagerly awaits your content. Through our social media management services, we help identify opportunities, craft, and refine authentic storytelling moments to ensure they align with your brand voice and resonate with your audience. For content creation only, we film and deliver visual assets that showcase stories you have previously streamlined with employees.

Informative Carousels

Delivering a wealth of valuable information through carousel posts has always been a strong growth tactic. While these posts experienced a dip in reach for a while, they’re now regaining traction. Through our social media management services, we can craft a tailored strategy, design, and refine informative carousels that deliver value and captivate your audience with engaging stories about your company, brand, menu items, products, services, or destinations. For content creation only, we produce visually striking carousel assets that effectively communicate the key insights and information you’ve streamlined.

Custom Solutions

Feel like you need a tailored solution for your business when it comes to social media, influencer marketing and UGC?

F.A.Q.

Do I have to agree to a long contract?

No! We work with 4-month rolling contracts as standard so you have the peace of mind that if things don’t work out, you aren’t tied into a long marketing contract you can’t get out of. We only ask for one month notice if you decide to terminate it at some point!

When can we start?

We’re ok with starting at short notice – 7 days being the shortest prior to starting the work! A bit of a heads-up is always recommended, but we understand that things don’t always go as planned in the hospitality industry, so we’d be more than happy to get your restaurant marketing up and running as soon as you need it.

Do you offer professional photography and videography?

No, but we’re happy to recommend other professionals in case you need these services!

How do you measure success?

Our primary focus is on social media reach as a measure of success, rather than the number of followers.

Which platforms do you advise for?

We only work with Instagram and TikTok.

Services
Experience
work

Case Studies

Explore our case studies to see how these trending formats are driving results and building loyal communities by strategically targeting the right audience.

Testimonials

“Mariana’s content is truly beautiful, she is really in the know about the best places to go and truly inspires her audience. We recently worked with her on the launch of The Ivy Asia’s Moon Festival afternoon tea and were very impressed with the creativity in her Reel, making the offering extra appealing for followers.”

Zelta Denham, PR Manager at The Ivy Asia, Harry’s Dolce Vita, Brasserie of Light

work
socials

Social Media Presence

I showcase my love for discovering exciting new places and experiences in cities around the world, offering my followers a glimpse into my daily life in London and adventures. Follow along for a dose of inspiration!

Instagram

000

followers

TikTok

00

followers

socials
Creators

Are you a food or travel content creator?

We would love to hear from talented influencers and UGC creators. Join our database for a chance to receive exclusive opportunities hosted by venues near you, or to be included in one of our projects.

Creators
Experience
Contact

Contact

I welcome you to contact me for more information
about any of my services.

Contact